From Shores to Coves

A digital road

"De Rivages en Calanques" ("From Shores to Coves") is a digital route to enhance the trail of the Var coastline that allows you to find local and interactive information (history, nature, leisure activities, services, safety ...) on smartphone from the 150 QR codes inserted on various signs of a route of more than 50 kilometers. Between technology and discovery of the territory, information is at your fingertips. 

For what use ? 

Looking for a quiet little cove in the Esterel ? An easily accessible beach with a parking lot ?
Thanks to the web application you can visualize all the places of idleness around you and the proposed services, for that you just have to locate yourself.

More than 60 original videos are available to you. To watch at sea, on the beach or at home, discover the coast in an illustrated way : reports, interviews with local personalities, historical documentaries...
Audioguides are also available for a more interactive visit. All you have to do is follow the directions and let yourself be carried away in the discovery of the chosen place.

Graphic and eye-catching communication

The project was strengthened by the creation of several adapted graphic elements :

  • A collection of 4 postcards published in 60,000 copies
  • An original map of the coastline, with its cardboard case and a small beach bag in 20,000 copies.
  • 300 POS materials distributed to accommodation providers, activity providers, Tourist Office and public places (town halls, cultural centres, BiJ, bus stations, etc.).
  • 100,000 flyers distributed (bilingual)

They talk about it...

"De Rivages en Calanques" project has often been rewarded for its success. For example, the Estérel Côte d'Azur tourism cluster received the 1st prize for technological innovation 2012 awarded by SYNAFEL for our digital route © concept, and the visual communication trophy - the ICONA d'Or - for the "totem QR ciel".

Here is also, below, an article by Var Matin, praising the project :


Estérel Côte d'Azur depending on your mood
Sea side
-- °C Wind : -- km/h
-- °C Wind : -- km/h
After tomorrow
-- °C Wind : -- km/h
-- °C Wind : -- km/h
-- °C Wind : -- km/h
After tomorrow
-- °C Wind : -- km/h
Water temperature
Fréjus -- °C
Saint-Raphaël -- °C
Les Issambres -- °C

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pays de fayence - nord

Fayence area

The Pays de Fayence (Fayence district) has many great provencal villages. All of them have a particularity such as the view from Mons or the artistic streets of Tourrettes. Do no forget to stop in Seillans that has the label of "Most beautiful village in France"

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pays de fayence - sud

Fayence area

North of the A8 motorway, you will find the Pays de Fayence. Saint-Cassien lake, a real oasis of freshness in the Var, awaits you! Take a break at the Lake House before visiting the villages of Bagnols-en-Forêt, St-Paul-en-Forêt or Tanneron.

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roquebrune sur argens - la bouverie


The city of Roquebrune-sur-Argens is the most westerly of the destination. It includes three districts: La Bouverie, at the foot of Gorges du Blavet; The village, overlooked by its magnificent rock, and Les Issambres, with its nautical activities by the sea.

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les adrets de l'esterel

Les Adrets de l'Estérel

Les Adrets de l'Estérel is a small town located at the extreme southeastern Var. Bordering the Maritimes Alpes, it is composed of large green forests. The town overlooks the bay of Cannes and has an exceptional view on the Lérins Islands and the Corniche de l'Estérel.

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village de puget sur argens

Puget sur Argens

Puget sur Argens is a small village located in the middle of many wineries. Its commercial area, near the village, includes many shopping center. North of the village, the Bois du Defens give rise to several walks.

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roquebrune-sur-argens - les issambres

Les Issambres

Welcome to Les Issambres, the district of Roquebrune-sur-Argens located on the coast. True paradise with its 8 km of beaches and creeks, this family seaside resort, already frequented at the time by the Romans, is located between the Gulf of Saint-Tropez and Fréjus-Saint Raphaël.

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ville de frejus - saint-aygulf


Frejus, located halfway between Cannes and Saint-Tropez, is at the heart of the Côte d'Azur. Based on a sandstone buttress of the Esterel massif, the town dominates the valleys of Argens and Reyran. Frejus has the appearance of a small Provencal town whose new districts extend to the sea.

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saint-raphael - massif de l'esterel


65km from Nice Côte d'Azur International Airport, Saint-Raphaël is located between Cannes and Saint-Tropez. This seaside resort on the Mediterranean coast is at the bottom of the great Esterel mountains. Saint Raphael, whose city center is by the sea, is divided into different neighborhoods that have all their characteristics and their personalities.

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Fayence areaFayence areaRoquebrune-sur-ArgensLes Adrets de l'EstérelPuget sur ArgensLes IssambresFréjusSaint-Raphaël
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